Gainsburger


The evocative name – borrowed from the brand name for a popular dog food from the 1970s – for the daily news nuggets “tossed” to the media by campaign teams during election campaigns.

A more prim term lately in use is the pseudo-word “announceable”.


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  • crankyvisitor

    I wish to note that this term was first coined by (the late great) Jim Travers of the Star on the 1979 Broadbent campaign. On the final day of the campaign, everyone on the tour received a real Gainsburger with a tour sticker on it.

  • Greg Vezina

    Fringe Party should be in this dictionary because the media and major parties use this term to suppress or dismiss all new candidates, parties and ideas from being seen or heard on any of our broadcast media, licenced to use the public airwaves, or the print media, whose journalist standards do not include an obligation to inform or provide factual news about differing options or opinions available to readers and voters, and is only used to regurgitate old line and partisan opinions of the insiders the media works with to prevent change. “Our ‘impartial’ broadcasters have become mouthpieces of the elite – If you think the news is balanced, think again. Journalists who should challenge power are doing its dirty work” http://www.theguardian.com/commentisfree/2015/jan/20/broadcasters-mouthpieces-of-elite-balanced-news-journalists.

    • http://www.campbellstrategies.ca/ Natalie Dash

      Thank you for your comment. If you would like to submit a term, please use this form: http://www.parli.ca/lets-parli/

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